Morbidelli Arrives in Argentina: A New Chapter Begins
Morbidelli Arrives in Argentina: A New Chapter Begins
Jun 25, 2025
With an event that brought together press, partners, and motorcycle enthusiasts, Morbidelli officially launched its brand in Argentina, marking a significant milestone in its global expansion and reinforcing its core values of freedom, Italian design, and high performance.
Held at the iconic “Autódromo Oscar y Juan Gálvez”, the event unveiled a full range of five models, from urban scooters to adventure motorcycles, tailored to the diverse needs of Argentine riders. The launch represents a new era for Morbidelli in Latin America.
The brand enters the Argentine market through Grupo La Emilia. Pablo Di Lella, Commercial Director, emphasized: “Morbidelli represents a unique standard that merges cutting-edge technology, power, and Italian design—offered at a competitive price.”
Attendees enjoyed technical sessions hosted by rider David Tieppo, as well as on-track test rides that offered guests and media firsthand experience of the brand’s DNA.
Carlos Fernández, Product Manager of Morbidelli Argentina, noted that the choice of venue was no coincidence: “The racetrack, now a center of motorsport competition, perfectly embodies the sporty and competitive spirit with which Morbidelli was born.”
Morbidelli’s initial lineup in Argentina includes:
- SC 150 RE – an agile 150cc scooter for urban mobility.
- T 250 X – a versatile 250cc on-off road motorcycle.
- N300 and M502N – two dynamic naked models (298cc and 486cc respectively).
- T1002VX – a high-performance 997cc adventure bike designed for long-distance travel.
This launch reaffirms Morbidelli’s strong commitment to the Latin American market. With a product range that combines performance, technology, and competitive pricing, the brand seeks to honor its legacy while adapting to the local reality—bringing Italian passion to a new generation of riders.
For more information, please contact:
Morbidelli Motorcycle Communications Team
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