Morbidelli at the 139th Canton Fair: Connecting with the World

Morbidelli at the 139th Canton Fair: Connecting with the World

Apr 23, 2026

Guangzhou, China — April 2026

Morbidelli was present at the 139th China Import and Export Fair (Canton Fair), Spring 2026 edition, held from April 15 to 19 at the China Import and Export Fair Complex (Pazhou Complex) in Guangzhou. The brand joined Phase 1 of the event, dedicated to Vehicles, Motorcycles, and New Energy Vehicles & Smart Mobility.

The Canton Fair is the largest and longest-running trade fair in China, held since 1957. With over 32,000 exhibitors and more than 200,000 international buyers per session from 200+ countries and regions, it stands as one of the most important global platforms for international trade, making it a natural stage for a brand with Morbidelli's ambitions.



Italian Heritage, Global Vision

Morbidelli's participation at Canton Fair reflects the brand's ongoing commitment to international growth and its dedication to connecting with partners, distributors, and motorcycle enthusiasts across the globe. The fair offered a valuable opportunity to strengthen existing relationships and open new conversations with potential partners from every corner of the world.

The Canton Fair served as a point of encounter between Morbidelli's Italian heritage, a legacy rooted in craftsmanship, performance, and passion for motorcycling, and a global audience seeking premium two-wheel experiences.




Building Partnerships for the Road Ahead

Beyond the showcase itself, the event was a strategic moment to engage face-to-face with international buyers and explore new distribution opportunities in key markets. Events like the Canton Fair reinforce Morbidelli's position as a global brand, present and active wherever the conversation about motorcycling is happening.



MorbidelliCanton Fair 2026Beyond The Ride

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