Morbidelli is thrilled to be part of EICMA 2024, marking a momentous step in reviving the brand on the global stage. Following the success of the 2023 edition, where we unveiled our latest and upcoming models to an enthusiastic audience, Morbidelli is ready to make an even bigger splash this year.

Morbidelli World Première 2024

At EICMA 2024, Morbidelli will introduce new models and share exciting announcements. Whether you're attending the event or joining virtually, you won’t miss a moment of the action. Tune in to our live stream on November 5th via Morbidelli’s official social media channels and be the first to experience our product launch in real-time.

This year’s EICMA is extra special as it celebrates its 110th anniversary. The event will take place at the Rho Fiera Milano in Italy, with early access for press and media on November 5th. The public is welcome from November 7th to 10th, while trade visitors can enter a day ahead.

Morbidelli & the Keeway Group

As a proud member of the Keeway Group, Morbidelli will be joined by sibling brands Keeway, EZI, Benelli, and Benda at EICMA. If you're visiting in person, you can find the Keeway Group at Pad 22 Stand L48 & N48., where you’ll get an exclusive preview of our newest products and connect with the teams behind the brands. EICMA 2024 will host over 2,000 exhibitors, offering a comprehensive look into the future of the two-wheeled industry.

Live Stream & Product Launch

For those unable to attend EICMA in person, Morbidelli’s World Première will be streamed live on YouTube and Facebook. Don’t miss the unveiling of three new models and other exciting brand announcements on Tuesday 5, November, at 13:00 CES (GMT+2). Click the links below to access the live stream and set a reminder for the event:

Date: Tuesday 5, November

Milan	13:00
Beijing	20:00
New York	07:00
Buenos Aires	09:00

Channels	Links
YouTube	Morbidelli World Première
Facebook	Morbidelli World Première

Additionally, the event will be broadcast across all Morbidelli Italy social media platforms. Even if you can’t join us in Milan, you can still be part of the action from the comfort of your home. EICMA 2024 is just around the corner, and the Morbidelli World Première promises to be a highlight of the event. Get ready for an unforgettable experience, and remember—keys, wallet, phone, helmet, and the most anticipated event of the year!

For more information, please contact:

Morbidelli Motorcycle Communications Team
press@morbidelli.com
www.morbidelli.com

Morbidelli Gears Up for EICMA 2024: A Revival of the Iconic Brand

Morbidelli Gears Up for EICMA 2024: A Revival of the Iconic Brand