Every winter, the Motor Bike Expo (MBE) revs the motorcycle industry to full speed and starts the year off with the hottest products from leading manufacturers and custom fabricators. Fresh off our official brand launch last year, MBP Moto showcased its 2024 model lineup at the renowned Verona trade fair this January, catching the attention of representatives and customers from across the world. Keep reading to learn about our time at the 2024 show and learn what’s in store this year for MBP, the most exciting new motorcycle brand!

Bologna-born brand

MBP Moto has been making waves as a nascent motorcycle brand steeped in a rich Italian history of design and innovation. The brand’s acronym highlights our focus on “Moto” products, headquarters in the historical city of “Bologna”, and strong “Passione” for motorcycles that drives our emotional design language and close relationship with customers. Born from Bologna’s pure heritage, MBP is inextricably linked to the classic Italian flair and performance standards we have come to expect from high-quality manufacturers in the region. Our expert design team based in Italy works closely with colleagues from across Europe and the world to achieve top-notch production while staying true to our roots.

Motor Bike Expo 2024

The Motor Bike Expo is the industry’s winter meeting point and one of the most important motorbike trade fairs of the entire calendar, highlighting custom innovation and the biggest hitters in the two-wheeled world. MBP’s sibling brands Benelli and Keeway were also present with top models from their respective 2024 lineups. MBE 2024 took place between January 19-21 at the Verona Exhibition Centre, just two hours away from MBP’s headquarters in nearby Bologna. The over 100,000 meters of exhibition space and several hundreds of participating exhibitors created a diverse and rich environment to launch products, share ideas, and kickstart the year for the whole industry.

New MBP models in 2024

MBP showcased exciting new models arriving in 2024, providing visitors with a rare chance to see top motorcycles and scooters up close. Some of the models that captured serious attention and stirred up the most talk included our rugged adventure motorcycles: the high-displacement V-twins T1002VX & T1002V and the lightweight T125X adventure touring model. The trade fair witnessed an influx of adventure setups and scramblers this year as riders enthusiastically embraced these versatile, off-road models more and more. MBP’s exciting offerings seamlessly combine impressive aesthetics with smooth performance that stands up to even the most rugged terrain.

The popular MBP stand at Moto Bike Expo 2024 also introduced our upcoming cruisers, roadsters, and naked motorcycles. The new M502N naked motorcycle delivers perfectly tuned medium-displacement specifications for the right balance of power and handling. The audacious C1002V and C852V cruisers show off their bold style, laid-back silhouette, and serious power output that riders will love on highways and extended joyrides. The versatile F125 naked roaster is built for the streets, equipped with responsive handling and excellent design.

Motorized two-wheeled heritage wouldn’t be complete without top-notch scooters for agile movement around the city. MBP offers a diverse range of elegant performance scooters so riders can find the perfect combination of style and power. New this year, the SC125RE embraces a retro design alongside the SC125LX with luxurious touches and a finishing kit. The standard SC125 scooter is a reliable all-rounder for urban environments while the higher-displacement SC300 offers even more power to conquer the city streets.

Follow MBP news!

With so much happening in the first months of 2024, we encourage you to follow MBP Moto news on our website and LinkedIn! Be the first to know about events and new products as we continue to develop this year, including the premium motorcycles and scooters mentioned in this article. The MBE 2024 trade show went so well that we already know that we’ll be back for more next year, so mark your calendars for January 24-25, 2025 and we’ll see you there!

If you wish to connect with us, please reach out on our website or online support chat!

MBP'S PRESENCE AT THE 2024 MBE VERONA SHOW

MBP'S PRESENCE AT THE 2024 MBE VERONA SHOW